Alberto Culver Set to Launch Multicultural Skin Care Brand

Apr 28, 2008 | Contact Author | By: Katie Schaefer
Contact the Author
Save
This item has been saved to your library.
View My Library
(click to close)
Save to My Library
Title: Alberto Culver Set to Launch Multicultural Skin Care Brand
  • Article

Alberto-Culver is expanding its skin care offering to include a line formulated for multicultural women. The company will launch Soft & Beautiful Skin later this year. The line is an extension of Soft & Beautiful, a line of hair care products for women of color.

The announcement comes just a few months after the company launched a skin care extension of its St. Ives brand. The line will include a body lotion, hand cream, body butter cream and exfoliating body polish. The company reported a 28% profit increase for 2007. For more information, visit www.alberto.com.