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Digital and Print: The Total Package
By: Laurie DiBerardino
Posted: July 25, 2005, from the July 2005 issue of Cosmetics & Toiletries.
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However print takes time, valuable time that cannot be afford to be lost in today’s frenzy of speedier time-to-market deadlines.
This marriage of print and digital serves our reader completely. They now have the option of perusing the latest C&T online as soon as it hits the “stands,” without giving up the permanence of the hardcopy version.
Readers may still take comfort of reaching for that print version lining their work shelves, referencing it, and placing the dogeared copy back on the shelf to join the other archived C&T’s.