Digital and Print: The Total Package

By: Laurie DiBerardino

Posted: July 25, 2005, from the July 2005 issue of Cosmetics & Toiletries.

After much deliberation and research, Cosmetics & Toiletries took a leap in April and launched a digital online version of our magazine.

At the April in-cosmetics show in Berlin, some attendees seemed quizzical as to why we chose to offer the identical content online as we do in print: the same features, authors, columns and information. For free* (to qualified subscribers).

To some, it just didn’t seem to make sense. To us, the plan seemed logical.

By offering both the digital and hardcopy versions on the magazine, it offers the opportunity to our readers to partake in the best of both worlds: the hardcopy that they love and immediate access to the latest information at a fingertip.

Although the sky has been threatening to fall out on print media for some time now, I am convinced it is here to stay. As one of our readers in Berlin said to me, “You cannot curl up in bed at night with a computer.”