L'Oréal Establishes its Global Hair Research Centre in Paris Saint-Ouen

Posted: March 28, 2012

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All the information collected at this facility and the six regional R&I centres, is fed back into the hair innovation processes. These department heads define the innovation strategy for each type of hair treatment worldwide and manage the worldwide innovation portfolio. The six R&I regional centres are located in Japan, China, India, USA, Brazil and in Saint-Ouen for Europe. The six regional hair centres also have a dual mission: interpreting the innovation strategies identified by the Saint-Ouen facility and tailoring them to the specific features of their markets as well as inventing new products that meet local consumers' needs. These local innovations may also be internationalized via a "reverse innovation" deployment process