L’Oréal Plans for Innovation in Brazil

Dec 22, 2011 | Contact Author | By: Katie Anderson
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Title: L’Oréal Plans for Innovation in Brazil
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The L’Oréal Group has agreed to establish its Latin American research and innovation center in the Brazilian state and city of Rio de Janeiro. The laboratory will serve to accelerate the growth of innovative products tailored for the Brazilian and Latin American markets that may potentially also be marketed in other locations around the world.

The agreement is yet another development in Rio de Janeiro’s socioeconomic and environmental road to progress, primarily in hiring local specialized talent and scientific partnerships with the Federal University of Rio de Janeiro.

The project represents an investment of around €30 million (R$70,000,000) that will create 150 direct jobs by 2015. The purpose of the Memorandum of Understanding is to acquire land with a total surface area of over 28,000 m2.

Brazilian officials are working to transform Bom Jesus Island into a Green District with a cluster of high-technology research centers that rely on renewable energies. The project meets LEED standards, and the L’Oréal Group’s sustainable development standards.