Symrise has launched a redesigned website. The new structure, which went live on Jan. 26, 2011, reportedly makes the company's content easier to find.
In addition to a new website structure, the company also has increased its focus on corporate content and topics such as sustainability, naturalness and consumer insights. As part of this company transparency, Scent & Care and Flavor & Nutrition describe their activities in detail, providing regular news updates from the world of fragrances, cosmetics and flavors. Furthermore, members of the press can access releases, press photos and publications in the newly created “News & Media” section.
The redesigned website additionally offers podcasts, videos, audio content and RSS feeds, allowing users to stay abreast of the latest developments. The company has also added a German-language version of the site.