The Procter & Gamble Company has announced its plan to reorganize its professional care division which includes leading professional salon brands such as Wella, Sebastian and Graham Webb. It will reorganize its North American exclusive line direct sales, salon education and customer service organizations effective January 2008.
This is the second phase of a restructuring plan to address the needs of multiple salon and customer segments including full-service salons, regional chains, independent stores, national accounts and distributors. P&G Professional Care previously announced plans to restructure support of national accounts and distributors.
The P&G professional exclusive line direct sales and education organizations will create specific teams to support the unique needs of three salon segments: full-service salons, regional chains and independent stores. The reorganization reportedly will increase P&G’s ability to apply its consumer and stylist knowledge with business and marketing expertise to better target the needs of the salons in each of these segments.
The exclusive line direct sales organization will focus on providing support to salons and stylists to drive overall industry growth in key areas like: client retention, referrals, salon traffic, transaction size and total service revenue. The new education organization is designed to compliment the new sales organization structure and will expand its educational support with increased customized programming.
Additionally, P&G professional care will continue to expand their educational studios with the opening of its fourth studio in November 2008 in Chicago. In connection with this decision, approximately 60 positions will be eliminated.