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[video] News and Insights from Cosmetics & Toiletries: 2/9/2018

February 8, 2018 | Contact Author | By: Rachel Grabenhofer
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Keywords: video | news recap | Aveda | L'Oreal | hair brushing | Kiehl's | anti-aging | bright skin | eczema | matte finish | illuminator | sustainability

Abstract: Did you know Kiehl's tried and erred 88 times before settling on its latest anti-aging formula? And Aveda devised a system to ease brushing and reduce hair breakage? If you missed this week's news, you're missing out—check out our video recap.

Did you know that Kiehl's tried and erred 88 times before settling on its latest anti-aging formula? They called it the "largest formula renovation in 166 years." 

Or, that Aveda devised a system to ease hair brushing and reduce breakage? The shampoo, conditioner and scalp revitalizer is 98% naturally derived and reportedly reduces breakage-induced hair loss from brushing by 53%.

If you missed this week's news, you're missing out—check out our video recap, also including:

Watch now!