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Water, Asia, Sensory and Sustainability Inspire Technology Launches at Record-breaking in-cosmetics 2013
By: Katie Anderson
Posted: May 3, 2013
More than 9,400 visitors and 650 exhibitors flocked to Paris for the April event.
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Developed in line with Clariant’s new Secret Code of Beauty concept, the company featured four new ingredients. Aristoflex Velvet adds a soft, velvety skin feel to skin care formulations. A finalist in this year’s Cosmetics & Toiletries R&D Awards, the new member of Clariant’s versatile Aristoflex polymer product line is an answer to the trend toward luxury, providing a true sensorial experience. The Plantasens natural ingredient range, recently acquired from CRM International, includes plant-based actives, unique emulsifiers and a broad selection of emollients ranging from vegetable oils and natural butters to alternatives to silicones, petrolatum and lanolin. Most Plantasens products are also Ecocert approved. Perlogen creates the sparkle in beauty formulations, a cold processable, liquid pearlizing concentrate for rinse-off products that creates an intensive silky shine in shampoos, liquid hand soaps, nourishing conditioners and moisturizing washes. And Genagen SC blends are cold processable and offer excellent foam building. The two grades of easy to use blends are based on a unique and patented technology to upgrade a broad variety of formulations. They improve opacifier stability and shorten production time.
Micro Powders, Inc. introduced three new products. MicroSorb 944S is a micronized combination of high molecular weight polyethylene and calcium silicate designed to provide maximum oil absorption while delivering a smooth silky and luxurious feel to pressed and loose powders. MicroSpersion 684S-XF utilizes the combination of the extra fine particle size and spherical shape of its Microslip 684S, and MicroCare 710 is a finely micronized combination of polyethylene, carnauba wax and PTFE to promote the adhesion of cosmetic formulations to the skin.
AAK Personal Care extended its Lipex line of shea-based functional emollients with an eco-designed ester called Lipex SheaLight. The general-purpose emollient can be used in a wide range of cosmetics. In response to the global trend toward making skin care products lighter, particularly body lotions and facial care products, the new ester targets beauty brands that want to develop safe, stable formulations combining light, dry sensorial properties with a better sustainability profile. The ester can be used alone or in combination with other esters, vegetable oils, shea butters, silicone oils and synthetic emollients when formulating everyday skin care products.
AkzoNobel Global Personal Care showcased products and technologies that support the company’s commitment to sustainability. These included BioStyle CGP, a fixative styling polymer; Structure Style polymer, a non-GMO starch-based, film former and rheology modifier; Amaze XT styling polymer, a multifunctional fixative and thickening/suspending agent; ArmoCare VGH-70, a vegetable-based di-ester quaternary; Dry-Flo TS, a non-GMO, aluminum-free, modified tapioca starch; and naturally derived Structure Cel polymers, a family of cellulose derivatives. The company also presented an interesting study on global mens styling product usage. The company surveyed men from around the world and went through their grooming routine, asking them what they liked and did not like. They found that scent played a huge role in the men's purchase decision. Whereas the Asian men wanted hard and waxy styling products, European men wanted easy spreading without flaking or shine. Conversely, Latin American men wanted a shiny look. Unsurprisingly, the survey did not find not much consistency with American men, whose styling product preferences varied widely. These men used different products for work and leisure as well as using different products as their hair grew out.