Build a solid foundation in science, formulation and product development—find out more!
Most Popular in:
Water, Asia, Sensory and Sustainability Inspire Technology Launches at Record-breaking in-cosmetics 2013
By: Katie Anderson
Posted: May 3, 2013
More than 9,400 visitors and 650 exhibitors flocked to Paris for the April event.
According to event organizers, more than 9,400 unique visitors from around the globe visited in-cosmetics 2013—a 20% increase on the previous record for visitor numbers. Sixty percent of those attendees traveled to Paris from outside France to discover new ingredients, formulations and an extensive educational program. More than 650 exhibitors packed the show floor, including more than 100 companies who had never been to an in-cosmetics event before.
Chosen to tie in with 2013’s status as the UN’s International Year of Water Co-operation, the theme of the Paris event was H₂0. Visitors were invited to follow a trail around the hall that highlighted the new technologies, formulations and product concepts currently employing water in innovative ways.
For example, Gattefossé challenged attendees to "rethink water' with its fruit waters, Original Extract Cranberry BIO and Original Extract Cherry Bio, which are designed to replace water in personal care formulations with added benefits. Chimex also presented its waste-water treatment process, which allows water to be returned to its natural environment or be recycled and used again in production. Grant Industries also presented its Intense Hydration Series, a set of formulations designed to restore and enhance skin hydration. The hydrating formulas include watery aesthetics and fresh skin feels to re energize sensorial properties to the skin.
The water theme could also be seen in the Innovation Zone, where there were special sections dedicated to water-related subjects. Liquid Assets was a stand exhibiting finished products that claimed unique sources of water, which were used for added benefit. For example, Nature Republic's Shea Butter Fresh Steam Cream used "hot steam technology and Polynesia Lagoon water," whereas Masque*ology's Perfect Triple BB Cream SPF 50+ PA+++ is formulated with "mineral-rich deep sea water and Ecocert-certified chamomile flower water." A Thirst for Beauty featured beauty-enhancing drinks such as InnerShine's Red Collagen Youth Drink and Kuang Chuan Beauty Track's Si Wu Herbal Drink.
A "Testing and Regulation Zone" housed first-time exhibitors specializing in this increasingly important sector of the personal care industry, offering advice and support on cosmetics safety, efficacy, claims, quality and regulatory compliance. The new features were rounded off by the "Fragrance in Cosmetics Zone," a dedicated area where exhibitors specializing in fragrance were concentrated.