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UEBT Reflects on Ethical Beauty Sourcing for International Day for Biodiversity
Posted: May 22, 2013
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For the first time in 2013, consumers were also asked which brands they view as making most efforts to respect biodiversity. The 2013 findings let to animated discussions among conference participants. In the course of the conference, UEBT and CBD issued a joint press release on the 2013 UEBT Biodiversity Barometer, highlighting this year’s key findings.
Moderated by Kathleen Bottriel, International Finance Corporation, a panel shed its light on the biodiversity barometer results. David Ainsworth from the CBD Secretariat said, "These figures give us an agenda to work with ,we now need to link awareness to action."
Laurent Gilbert, L’Oréal, highlighted that biodiversity is an important part of the innovation and sustainability strategy of L’Oréal, with individual brands deciding whether and how to communicate on biodiversity. He noted, "It is no surprise that The Body Shop is recognized by the consumers surveyed in the UEBT Biodiversity Barometer as a company that respects biodiversity. From its inception onwards, it has focused on community trade, and linked social aspects to environmental issues." L’Oréal is now translating the lessons learned from The Body Shop into its own programs.
Bas Schneiders, Weleda, explained that respect for biodiversity has been deeply enshrined in the values of Weleda from its creation. This is also illustrated by its UEBT membership. However, biodiversity is not yet in the consumer mindset, with attention to concepts like green, fair trade and organic prevailing. "Weleda has recently started to talk about biodiversity to its consumers, for example through story telling at the corporate level, and by highlighting specific ingredients at the product level," remarked Mr. Schneiders.
Eder Ramos, Symrise, confirmed the importance of biodiversity in the Brazilian market. "To play in Brazil, flavors and fragrance companies like Symrise have to work with biodiversity and promote ethical sourcing models," said Ramos.