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The MWSCC Packs the Personal Care House
By: Katie Schaefer, Cosmetics & Toiletries
Posted: April 6, 2010
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Grabenhofer wrapped up the session with closing remarks, noting, "We're really happy with the turnout this year. I think this is the most attendees we've hosted at this education session to date"; approximately 200 attendees filled the conference hall.
Following the morning conference, attendees shuffled over to a sold-out exhibition. Raw material suppliers, testing companies, distributors and even one university, among others, showcased their products and services at more than 115 booths. Exhibitors and attendees alike networked, socialized, even competed with booth bingo and, in one case, on a Nintendo Wii for valuable prizes. After a full day of visiting booths, attendees left with bags full of product literature, formulation samples and other fun give-aways; such as a personalized fragrance or soap created at the show by Orchidia Fragrances. The event drew 800+ pre-registrations in total, truly packing the personal care house.