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in-cosmetics Asia is catering to its diverse Asian audience by offering microsites in five Asian languages. In addition to the English main Web site, microsites willl be offered in Bahasa Indonesian, Chinese, Japanese, Korean and Thai.
Designed to outline the benefits of visiting the exhibition, this new multi-language platform will also provide details about the event's skin-whitening conference and educational seminars. Furthermore, in-cosmetics Asia exhibitors will be able to find key information on participating in the show.
"Engaging with our predominantly Asian visitors as well as our Asia-based exhibitors in their own language will further enhance communication and, ultimately, customer service," stated Richard Hesk, group exhibition director of in-cosmetics Group in a company press release.
The event will take place in Singapore on Oct. 13-15, 2009.