Looking Ahead at Asia’s Personal Care Industry

By: A Q&A with Asia's Personal Care Ingredients Experts

Posted: January 16, 2009

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Q: Could you give us a sneak preview on the topics you’ll be presenting at PCHi?

Sona: My talk focuses on how companies can create breakthrough innovations through having a deep consumer understanding, leveraging emerging marketplace technology and use good formulation practices to design the product. After all, innovation is more than invention. It is the sweet spot between invention and insight.

Roden: I will be presenting on the regulatory requirements affecting manufacturers who are producing personal care and home care goods for sale within Asia and for export to European countries. I will talk about the Harmonization of Cosmetic Regulations through the Asian Cosmetic Directive and REACH and also cover testings required to meet these requirements. I am also looking forward to sitting in at one of the conference sessions on product claim substantiation, as I believe this is becoming an important issue for the industry.

Jones: I’d like to also add that as we speak, a new section of the conference is evolving. I am in the midst of organizing workshops that provide hands-on demonstrations of the technologies that are being presented. This is something that’s seldom seen at most trade shows and will be a value-added experience for attendees.