Eric Thoreux, president of Coty Beauty Americas, announces that he will be the keynote speaker at Health & Beauty America on September 12-14, 2006. His presentation is entitled "Brand Building Innovations," and will take place on September 12, 2006.
"In my HBA address, I will use examples from the fragrance, color and skincare categories to illustrate how brand building innovations need to go behond the product itself to push the envelope of communication, distribution and get the attention of the consumer, said Thoreux. According to Thoreux, he will also discuss how companies should view the consumer differently and what that means to the industry.
Coty Beauty is a division of Coty Inc., the global fragrance and cosmetics company responsible for such products as The Healing Garden, Shania Twain, Rimmel and Calgon. Thoreux is accountable for all of Coty Beauty's North American, Canadian and Latin American business.