in-cosmetics Asia 2013 Attracts Record Number of Attendees

Nov 6, 2013 | Contact Author | By: Jeff Falk
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Title: in-cosmetics Asia 2013 Attracts Record Number of Attendees
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More than 6,000 visitors attended the 2013 in-cosmetics Asia exhibition, a 16% increase in visitors over 2012 to make it the largest in-cosmetics Asia to date. With 2,285 overseas visitors, international attendees accounted for 38% of the total attendance, an increase of 18% compared to 2012. As the region’s only personal care ingredients exhibition with a pan-Asian focus, in-cosmetics Asia 2013 provided visitors with the opportunity to meet more than 360 suppliers from 30 countries, source ingredients and discover over 240 new products during the course of the three-day event.

On the second night of the show, the Innovation Zone Best Ingredient Awards that recognize scientific prowess were presented, with Gold going to Lucas Meyer Cosmetics for its Elix-IR ingredient, a botanical active designed to fight Infra’aging (infrared-induced skin aging). Silver went to Lipotec for its Source of Youth Cream with Juvefoxo peptide, while Schülke & Mayr scooped Bronze for Sensiva PA 30, a nature-inspired multifunctional cosmetic additive that offers protection for leave-on, wet-wipe and sensitive applications.

Cosmetics & Toiletries awarded its C&T R&D Awards-Asia for Best New Ingredient to Sederma for Beautifeye, an active ingredient that targets sagging of the upper eyelids. The runners up were Contipro for Delcore, a hyaluronic acid based carrier system, and Induchem for Neodermyl, which re-activates the synthesis of collagen I, II and elastin in aged skin.

P&G was awarded the Most Creative Application Award for its SK-II Stempower Essence that boosts skin’s inner resilience for bouncy looking skin with less visible pores. 

Programs, Presentations and Seminars

The Marketing Trends Presentations were often standing room only, with visitors able to hear unique insights into topics as diverse as consumer segmentation, anti-aging, cosmeceuticals, digital marketing and ethnic beauty, as well as market information on Japan and Brazil to help shape marketing campaigns. Workshops provided practical advice on hot topics including natural ingredient formulation, anti-aging breakthroughs and tips on exporting to the U.S., while exhibitor-led Innovation Seminars demonstrated the breadth of innovation from exhibitors at the show.

Among the highlights, Vivienne Rudd, director of global insight, beauty and personal care for Mintel, presented "Oils, BB, Scalp—What’s Hot and What’s Next in Hair Care.”

New Product Trails were were also a resounding success, directing visitors to the most forward-thinking products in each category—anti-acne (chosen by Cosmetics & Toiletries editor Katie Anderson), anti-aging and skin whitening—and allowing exhibitors to gain more exposure.

The new Korea Country Focus proved a popular attraction with visitors able to learn about this dynamic market, which grew 9.1% in 2012. An interactive display feature included selected Korean ingredients and finished products selected by Florence Bernardin, a leading authority on Korean cosmetic products, providing visitors with an understanding of the influence this market is having globally.

The Innovation Zone was a hub of activity where visitors could see 37 ingredient launches from the six months leading up to the show and test 22 exclusive formulations, while Mintel ran live demonstrations on the theme of segmentation by generation, exploring cosmetics targeted at different age groups.

Commenting on the success of this year’s show, Sarah Gibson, event director for in-cosmetics Asia said: “Now in its sixth year, in-cosmetics Asia has created a pan-Asian personal care community where the industry comes together both online and face-to-face at the show. This year’s event was another vibrant occasion with the quality of visitors higher than ever before, particularly from Japan and China, with senior level representatives from major manufacturers in attendance. We are already looking forward to the 2014 show and with exhibitor re-bookings through the roof, we’re sure it will prove yet another exciting installment.”

Plans are already underway for the next in-cosmetics Asia, which takes place in Bangkok on November 4–6, 2014.