in-cosmetics 2012: Genomics, Holistic Approaches and Old Favorites With a Twist

By: Rachel L. Grabenhofer

Posted: April 25, 2012

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Lucy Gillam, event director for in-cosmetics, said of the awards, “With such a high caliber of finalists, a lot of thought went into whittling it down to our winners, who are shining examples of new cosmetic innovation in 2012. We are delighted to recognize the industry’s budding talent, and look forward to seeing how all of our finalists progress from here.”

Cosmetics & Toiletries R&D Awards were presented by Rachel Grabenhofer, editor of Cosmetics & Toiletries. For Best New Ingredient, Interpolymer Corp. won for its Syntran PC 5620 water-based, film-forming polymer, which imparts superior gloss, adhesion, water-resistance and hardness to nail polish. It provides quick dry time and easy removability with alcohol, and is compatible with water-based actives, eliminating the concern for safety hazards, toxicity and VOC issues currently facing solvent-based nail enamels containing nitrocellulose, without loss in performance.

Patrice Heintz of Interpolymer accepted the award on behalf of his colleagues. “We’re just a small, family owned company,” said Heintz, “and going up against some of the bigger companies, we didn’t think we’d stand a chance. It’s quite a surprise.”

For Most Creative Application, Kao Brands USA won for its John Frieda Frizz Ease 3-Day Straight Semi-Permanent Styling Spray. This product is a premium, mass-marketed styling spray that allows consumers to straighten curly/wavy hair for up to three days or until shampooed. The product envelops each hair strand and when it is exposed to heat from a flat iron, the product changes from a solid to more liquid state; upon cooling, the product changes back to a solid state, which provides salon-quality straightened hair that lasts.

Eiichi Nishizawa, PhD, accepted the award for Most Create Application. “We are very honored to be chosen,” said Nishizawa. “Thank you very much.”