Event Coverage Sponsored by
In-cosmetics Asia 2011, held in Thailand, welcomed 3,865 people from 53 countries over the course of three days. Despite floods that led to the postponement of the original event, 1,040 visitors traveled from abroad. The number of exhibiting companies grew 13% (266 companies from 29 countries) over the number of exhibitors at the 2010 event.
Following up its previous success, the Innovation Zone returned in a new format, which utilized more than 30 display boxes to highlight some of the latest ingredients. Companies showcased in Innovation Zone and that used the event as a launch platform for new offerings included Bioland with BIO-FRGE (INCI: Water (aqua) (and) Glycerin (and) Panax Ginseng Root Extract (and) Caprylyl glycol ) (and) 1,2-Hexanediol), an extract of Korean red ginseng fermented by lactobacillus kimchi for anti-aging products; Brenntag Specialties Inc, which introduced Soft Sphere LL 8210-Lauroyl Lysine Modified (INCI: Spherical Silica), a spherical shaped fine silica powder designed to impart smoothness and fine touch to cosmetics; and Rhodia, which introduced Rheomer 33 (INCI: Polyacrylate-33), a rheology modifying polymer for personal cleansing solutions.
The Innovation Zone Best Ingredient Award was awarded to Lonza for ReGeniStem Red Rice (INCI: Ozonized Oryza Sativa (Rice) Callus Culture Extract, a sustainable anti-aging active derived from Himalayan red rice cultivated in a bioreactor. Silver went to Lipotec for Adifyline (INCI: Butylene Glycol (and) Water (aqua) (and) Acetyl Hexapeptide-38), a hexapeptide designed to offer a younger-looking appearance; and bronze was awarded to Unipex for Capixyl (INCI: Water (aqua) (and) Butylene Glycol (and) Dextran (and) Acetyl Tetrapeptide-3 (and) Trifolium Pratense (Clover) Flower Extract), an active complex designed to prevent and stop hair loss process and stimulate hair growth.
The 2011 event also introduced a series of 30-minute ingredient demonstrations from exhibitors (including DSM Nutritional Products, Galaxy Surfactants, Indena and Merck), and Mintel Beauty and Personal Care also organized daily demonstrations around the theme "Air, Water, Earth–Beauty Innovation and the Elements," where visitors could touch, feel and try the latest beauty products incorporating oxygen, carbon, water and other earthly elements as ingredients.
The educational program featured the Formulation Workshops and Marketing Trends Presentations. Among the highlights, Formulating with Fragrances provided an insight into how companies can create and market desirable scents, a session that was well attended.