MWSCC Delivers Market Intel, Awards Lifetime Service

By: Katie Schaefer, Cosmetics & Toiletries magazine

Posted: April 18, 2011

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Morris followed her overviews of both the skin and hair care markets with a discussion of naturals. In 2010, the natural market grew 15% to US $23 billion. This market has seen consistent growth across regions with key drivers being consumer perspective, external influences and industry factors. Asia is leading the natural personal care market sales, with Europe, the United States and Brazil following. However, the biggest growth in the natural personal care market was found to be in Brazil and Asia.

Interestingly, Kline classifies natural personal care products as either “truly natural” or “natural inspired,” which account for 46% and 54% of the industry, respectfully. In the United States, “truly natural” is growing faster than “natural inspired,” as Morris noted that “natural products are giving a boost to the US personal care market. Morris added that many companies are crossing from “natural inspired” to “truly natural,” and added that as prices for natural products continue to drop, their sales will increase.

Honoring Lifetime Service

Following Morris’ informative presentation and a delicious dinner of Japanese fare, Melissa Tolla, chairperson of the chapter, introduced the Stanley Allured Lifetime Service Award, an award founded in 2010 to recognize a member of the MWSCC for a lifetime of distinguished contributions, achievements and service to the chapter.

Dennis P. Ciechna, chair of the Lifetime Service Committee, spoke about his friend and the award’s namesake Stan A. Allured. In 1960, Allured’s family purchased The American Perfumer and Aromatics, and he was charged with managing the magazine.

In 1961, Allured changed the name to The American Perfumer and Cosmetics, which was later divided into Cosmetics & Toiletries magazine and Perfumer & Flavorist magazine; however, one of its columnists and editors, Maison G. deNavarre, suggested that Allured become more involved in the Society of Cosmetic Chemists (SCC). In the time since, Allured has been heavily involved at both the national and regional levels, including: as newsletter chair (1971–72), as publications manager (1972–75), as award chair (1973–74), seminar publicity (1974), as director of area II (1975–1977), international affairs (1975–1977), council steering (1976), long range financial planning (1977), nominations and elections (1977), as MWSCC chair (1981), as councilor (1981), as director of area II (1983–1985), as president (1985, 1986), nominations and elections (1987), and president’s advisory (1987–1990). In addition, he received the National Merit Award in 1982.