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Ready, Set, Mist

November 29, 2016 | Contact Author | By: Jeb Gleason-Allured
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Spray-on makeup primers offer an opportunity to provide consumers with multifunctional benefits.

Abstract: Multifunctional claims and flawless beauty could lead to a significant innovation opportunity for makeup primer brands in the United States, Asia and beyond.

Makeup primers offer brands an opportunity to help consumers attain flawless long-lasting beauty, while new innovations offer opportunities to infuse products with added benefits such as anti-aging and hydration for the face, nails and more.

According to a new research note from Mintel, "16% of U.S. females now regularly using a primer before applying their base make-up."

Makeup setting sprays include Urban Decay All Nighter Long-Lasting Makeup Setting Spray Supergoop Defense Refresh Setting Mist SPF 50, Coola Makeup Setting Spray SPF 30 and Make Up For Ever Mist & Fix Setting Spray. There are additional opportunities to launch setting sprays for nails, according to Mintel.

To differentiate themselves on the market, brands can incorporate pollution defense, food-inspired ingredients, botanicals and more.

Non-primer facial mists displaying some of these trends include Mario Badescu Facial Spray With Aloe, Herb and Rosewater, Honest Beauty Hydrating Face Mist, Evian Natural Mineral Water Facial Spray Duo, Ole Henriksen African Red Tea Face Mist and The Body Shop Vitamin E Hydrating Face Mist.

The Mintel research note concluded, "Delivering long-wear performance without compromising on a natural skin feel will satisfy consumers’ desire for a polished yet ‘no make up’ effect."