The NPD Group reports sales of lip products grew in the U.S. and U.K. between September 2012 and August 2013, while sales were soft elsewhere in Europe. Lip segments in the U.S. prestige beauty category (primarily sold in department stores) posted an 11% gain, generating $665 million in the 12 months ending August 2013 (September 2012–August 2013). In Europe, the U.K. gained 8%, generating £70 million in prestige lip sales. France held relatively flat during this time, and Italy and Spain experienced small declines. “In the U.S., lips are keeping in step with the nail color trend this year. Consumers are responding to the new options and innovations in beauty, and what better way than with some bold lips that make a statement,” said Karen Grant, vice president and senior global industry analyst, The NPD Group, Inc. “U.S. consumers are clearly willing to invest a little more in products that will deliver the look they want, and it goes beyond just lipstick, carrying over to liner, application tools, and all-in-one lip products. Throughout Europe, sales of lip products are outperforming relative to units sold, especially in lip color, so this is a phenomenon across the pond as well."
The average price spent on prestige lip color in the U.S. between September 2012 and August 2013 was $22, a 5% increase from the prior year. The average amount spent on lip color across Europe increased slightly as well compared last year.
“Despite the results of the top line trend numbers, the success of lip today actually has international appeal. Top brands that are bringing innovation to the lip category vary from makeup artists to legendary cosmetic brands, to top European designer names,” said Grant. “Innovations in lip are winning consumers over with the ability to provide rich color, as well as moisture and high shine—a perfect combination to enhance appearance while providing the benefits women are looking for.”
This content is adapted from an article in GCI Magazine. The original version can be found here.