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Magnetic Masks Are Cleaning Up

October 21, 2016 | Contact Author | By: Jeb Gleason-Allured, Editor in Chief, Global Cosmetic Industry
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Dr. Brandt is just one of the brands offering a magnetic facial mask product.

Keywords: mask | magnetic | Dr. Brandt | stress

Abstract: New launches signal a trend that comes at a premium price.

Masks continue to be one of the hottest skin care categories in beauty. Now, a new trend has emerged, the magnetic mask.

A range of products with magnetic activity has been launched, including Seacret M4: Mineral-rich Magnetic Mud Mask, which retails for $65.00, and The Milky Dress Black Luster Mask from Memebox, which retails for $52.

Now, Dr. Brandt has introduced the Magnetight Age-Defier, a magnetized mask that retails for $75 and "counteracts the effects of stress and environmental damage that result in a look of premature aging." The product touts the skin rejuvenating power of "electromagnetic interactions," which is said to leave the skin looking younger and more vibrant.