According to L'Oréal Paris, more women than ever are fixated on the size of their pores. In a poll of more than 2,000 adults conducted in February 2014 by Harris Poll, on behalf of L'Oréal, 45% of the women wished they could change the size of their pores. Also, 28% of the women were more concerned about their pore size than wrinkles. This concern has led dermatologists to coin the term porexia, referring to those having a neurosis over their pores and pore size.
Additional findings included: 38% of the women felt their pores were too big—a number which rose to 48% among Latina women; 47% of American women would give up something in exchange for smaller pores (i.e., the consumption of alcohol, use of social media, even shaving their legs); and 19% of the women edited or filtered photos before posting them to social media, to hide skin imperfections.
Lastly, 73% of the women said they had not found a product that effectively shrinks their pore size. In relation, L'Oréal Paris introduced its Youth Code Pore Vanisher skin treatment to shrink pore size instantly and over time.
This content is adapted from an article in GCI Magazine. The original version can be found here.