BB, CC, DD Creams in Modern Culture

Jul 10, 2013 | Contact Author | By: Abby Penning, GCI
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Title: BB, CC, DD Creams in Modern Culture
BB creamsx ethnicityx shadex
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  • Keywords/Abstract

Keywords: BB creams | ethnicity | shade

Abstract: In a blog post, Mintel's NPD Group digs into where alphabet creams (BB, CC, DD, etc.) are successful and where they are lacking.

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A Penning, available at http://www.gcimagazine.com/marketstrends/segments/skincare/NPD-Evaluates-Alphabet-Creams-in-Modern-Culture-214743531.html (Accessed Jul 15, 2013)

In a blog post by Mintel's NPD analyst Larissa Jensen, she observes that a friend with deep, rich brown skin has been desperate to find a BB or CC cream in her skin tone. "With the rapid growth of various ethnic groups, the complexion of [America] has become more diverse," wrote Jensen.

Prestige beauty has been taking steps to keep up with this trend. The shade range of new prestige foundations introduced between 2008 and 2011 averaged only seven, but in 2012, the average jumped to 10, due in part to one foundation introduced with 28 shades that year.

“Hopefully 'alphabet' creams [i.e., BB, CC, DD,] are not too far behind in discovering that they too need to grow their collection of shades to reach a wider audience," wrote Jensen.

This is an excerpt of an article from GCI Magazine. The full version can be found here.