New in-cosmetics Launches from Dow Consumer & Industrial Solutions Target Texture, Multifunctionality

Apr 3, 2014 | Contact Author | By: Abby Penning
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Title: New in-cosmetics Launches from Dow Consumer & Industrial Solutions Target Texture, Multifunctionality
Dow Consumer & Industrial Solutionsx multifunctionalityx rheologyx sensory enhancerx
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Keywords: Dow Consumer & Industrial Solutions | multifunctionality | rheology | sensory enhancer

Abstract: Two new formulations innovations being launches at in-cosmetics 2014 from Dow Consumer & Industrial Solutions are aimed at improving beauty product multifunctionality and product texture.

At the in-cosmetics 2014 show in Hamburg, Dow Consumer & Industrial Solutions, a business unit of The Dow Chemical Company, unveiled its most recent skin care and skin cleansing innovations. “These and other innovative personal care solutions from Dow reinforce our commitment to help brand owners delight consumers with memorable care innovations—from the functional and sensory experience, to product aesthetics on the shelf, to the lifestyle benefits they bring,” said Stephanie Sandrock-Beunat, strategic marketing manager, beauty care, Dow Consumer & Industrial Solutions.

Aculyn Excel Rheology Modifier is a new suspension aid that helps formulators create multifunctional skin cleansing products with benefits such as moisturizing and anti-aging through the suspension of beads and bubbles. It offers the ability to formulate at low pH values for products that are mild to the skin while exhibiting good clarity, and it is able to suspend both beads and bubbles and has broad surfactants versatility, offering choice to brands looking to select a more versatile suspension aid.

And EcoSmooth Delight is a novel new sensorial enhancer designed to give a luxury feel to mass market skin care products, offering indulgence and premium feel and the flexibility to formulate silicone-free products. When combined with various silicones and emollients, EcoSmooth Delight helps create formulations that are non-tacky and non-greasy, leaving skin silky and smooth, without compromising on a moisturized skin. These benefits, combined with a cushiony feel, will leave consumers with a lasting impression of luxury and indulgence. In addition, EcoSmooth Delight offers the soft focus that helps create line blurring effects to make skin look younger.