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Merck KGaA Launches a Red Hot Pigment

December 8, 2016 | Contact Author | By: Brooke Schleehauf
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Keywords: Merck KGaA | Ronastar | Ronastar Red Allure | cosmetics | red | matte | vegan | gluten free | effect pigments

Abstract: Get REDdy to paint the town red with Merck KGaA's Ronastar Red Allure, an effect pigment developed for the cosmetics industry. The matte, burgundy-red can be used in color cosmetics and to mattify texture.

You won't see any red flags with Merck KGaA's Ronastar Red Allure (INCI: not available), which was introduced to the German company's effect pigment lineup for the cosmetics industry.

The pigment is a matte burgundy-red, which can be used in various color cosmetics for both color and matte texture. It can be incorporated into various formulations and is a vegan product that does not contain gluten or genetically modified ingredients.

Ronastar Red Allure is made up of titanium dioxide and iron oxide-coated silica. A pure-mineral pigment, it gives off a subtle light effect.

This product follows Ronastar Royal Sparkle and is the second from the company’s Smart Effects program. The company is currently planning adding further matte products to its Ronastar Allure series.