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Filling the Fluorescent Palette

By: Bud Brewster
Posted: May 1, 2006, from the May 2006 issue of Cosmetics & Toiletries.
In the search for more exciting cosmetic colors, the cosmetic chemist can draw on colors that are more exciting by definition. They are the fluorescent colors. According to one source, they are seen 75% sooner than conventional color, they are three times brighter than conventional color, and they draw the observer’s eye back for a second look 59% of the time.