Croda Sources Pea Superfood for Hair and Skin Ingredients

Aug 6, 2014 | Contact Author | By: Katie Anderson
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Title: Croda Sources Pea Superfood for Hair and Skin Ingredients
peax superfoodx moisturizationx proteinx hair damagex
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Croda used its 40-year experience with proteins to make two new ingredients from the superfood Pisum sativum (pea). The pea is popular for its high protein content, unique assortment of phyto-nutrients and antioxidant properties. In personal care, it provides a rich source of amino acids, and Croda used this composition to create an ingredient that protects hair from damage and an ingredient that moisturizes hair and skin.

Both Hydrosativum P (INCI: Hydrolyzed Pea Protein) and Crodasone P (INCI: Hydrolyzed Pea Protein PG-Silanetriol) contain high levels of glutamic acid, aspartic acid, argenine and lysine, all of which have vital properties for hair and skin care.

Hydrosativum P is a highly moisture retentive biopolymer that exhibits powerful moisturization properties in hair and skin care formulations. Hydrosativum P immerses the skin with moisture to improve firmness and elasticity, which promotes younger looking skin. As well as moisturization benefits, Hydrosativum P has additional anti-irritancy properties ideal for skin and scalp care. Hydrosativum P is naturally substantive to a variety of hair types from different ethnicities binding to moisture and hydrating hair at a wide range of humidities, increasing hair plasticity to help prevent breakage.

Crodasone P is an advanced copolymer that offers proven protection against cuticle cracking caused by common hair styling practices such as blow-drying, combing and styling. Due to its complex polymeric structure, Crodasone P cross-links on drying to form a conditioning and protective network that offers functional benefits to all types of hair care products. Studies have shown that Crodasone P can reduce thermal cracking by 49% in an aqueous spritz and 38% in a conditioner system. Crodasone P is ideally suited to leave-on styling products or conditioners claiming heat defence, but is also proven to be effective in rinse-off applications such as shampoos, conditioners and hair treatments to defend the cuticles from damage caused during styling.

Croda have developed a range of formulations packed full of superfoods to meet the market need. Super Satin Cooling Lotion is a cooling skin moisturiser that contains Hydrosativum P and blueberry extract. Scoopable Hair Souffle is a nourishing hair mask with a novel texture that contains Crodasone P for cuticle protection, Hydrosativum P to lavish the hair and scalp with moisture and is packed full of superfoods including pomegranate, apple and blueberry. Blow-Dry Defender Spritz is a thermally activated heat defence spray with extracts of pea and goji berry. Finally the DD Hair Rescue Shield offers multifunctional claims to meet the 10-in-1 concept including; anti-breakage, anti-aging, blow-dry defense, targeted repair, long-lasting conditioning, environmental protection, moisturization, gloss, smoothing and detangling.