Feb 26, 2014
Croda has launched an ingredient designed to smooth cuticles that have been damaged or lifted by the bleaching or styling processes.
Oct 30, 2013
The performance benefits of both animal and plant-based protein biopolymers have been known to personal care formulators for decades. Among the many applications for these naturally-derived ingredients, proteins have the ability to impart a multitude of conditioning benefits to hair because of the close similarity of their chemical composition to that of the hair.
Mar 13, 2013
Croda partnered with The Centre for Visual Computing at the University of Bradford in the United Kingdom to create the Hair Dynamics Test to measure the movement of healthy hair and compare it to the movement of damaged hair. Then, the research team at Croda set out to create a chemistry that would specifically seek to improve the movement of damaged hair by reducing inter-fiber friction.