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Thinking about products, consumer happiness is an outcome of consumer perception. And as the industry knows, consumer perception is crucial to product success. It’s the difference between skepticism and trust, like and dislike, and, ultimately, the sale or no sale
However, the growing market demand for natural alternatives to synthetic is pushing brands to continue to consider the use of natural oils in their formulations.
Differing amounts of Fischer-Tropsch (FT) wax were used in petroleum jelly and final cosmetic emulsions to evaluate moisturizing effects in skin. FT wax was shown to perform as well or better than traditional mineral-derived products.
Although this author cannot deny that moisturization capabilities can provide relief for those who suffer from flaky, itching or irritated and dry skin, it would be careless not to acknowledge the marketing-based beguilement within this moisturization sector.
At Suppliers' Day, Momentive Performance Materials debuted two new silicone blends that offer multifunctionality to personal care formulators.
The Lipoid Group has renamed its cosmetic activities Lipoid Kosmetik AG to reflect its acquisition of Cosmetochem AG. The newly formed company has also launched a line of plant-derived waters encapsulated in liposomes.
At NYSCC Suppliers' Day 2013, Beraca will introduce two new products to the U.S. personal care market: a anti-inflammatory active and a moisturizing oil with high oleic acid content.
Botanic Innovations has launched a watermelon seed oil from Africa that has antioxidant and skin moisturizing benefits.
Mintel sees an uptick in consumer demand for products that feature hydration and moisturization, and more and more beauty brands are innovating using water.
Crodarom, a French subsidiary of the Croda Group., introduced a flower extract from Asia that contributes to an illuminated complexion.