Emu Oil Imparts Softness and Relief into Personal Care

Posted: February 28, 2007

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Emu oil is also finding its way into premium cosmetic products. Donna Karan Cosmetics has released its Donna Karan Gold Body Lotion, a moisturizing body lotion scented with the company’s Gold fragrance. The lotion has a fragrance that claims to be passionate and seductive, infused with the essence of emu oil.

In the United States, Herbal Luxuries' Aloe Vera Soothing Facial Toner is said to contain real healing and soothing natural aloe vera gel and extract to soothe and gently calm facial skin. In addition to being loaded with healthy skin vitamins that make it compatible with all skin types, it is also infused with emu oil. It can even be used on sensitive acne-prone oily skin, and the toner claims to replenish moisture to the skin.

Indiana Botanic Gardens positions their Botanic Choice Refined Emu Oil in a unique way. It is said to be an efficacious skin emollient moisturizer, which is suitable for dry skin. It can also be used for hair loss, hair growth and scarring. The hair benefits are innovative to the positioning of emu oil products.

Yet another varied position for the product is Mt. Romance’s Emu Oil. It is a moisturizer that is designed for people who have sensitive and irritated skin. In addition to emu oil, the product contains bentonite, baronia, megastima, and tocopherol acetate.

The Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. The Mintel Cosmetic Research Database tracks mass market and luxury cosmetic innovations in France and the United States. For additional information regarding either Mintel GNPD or Mintel Cosmetic Research, visit www.gnpd.com or call Mintel International at 312-932-0600.