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Transformational Beauty Products Are the Future

August 25, 2016 | Contact Author | By: Jeb Gleason-Allured
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  • Article
  • Keywords/Abstract
Shape-shifting textures can enhance the performance of products and add elevate the consumer experience.

Keywords: texture | sensory | experience | jellies | waters

Abstract: New ingredient launches and emerging metamorphosing formats are enhancing the consumer experience and product efficacy.

As we saw at the 2016 in-cosmetics in Paris, texture-shifting products are heating up. Offering textures that evolve from one state to another, such as a foam to a liquid, ingredient companies are getting into the game.

A new analysis from Mintel notes that a focus on texture can improve the consumer experience of moisturizing color cosmetics, which could eventually incorporate textures such as jellies and waters that improve spreadability and absorption.

Other transformation could include a cream or oil that could metamorphose into a powder, according to the Mintel story.

For a more comprehensive list of texture hacks for beauty and personal care products, read our coverage from the 2016 in-cosmetics Paris show floor.