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Croda Introduces Sensorial Ingredients for Skin, Hair and Sun
Posted: April 9, 2013
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The other multifunctional ingredient, an innovative quaternary polymer, is much more than just a styling agent. As well as delivering style retention benefits, studies have proven that MiruStyle MFP PE (INCI: Hydroxypropyl Trimonium Hydrolyzed Corn Starch (and) Water (aqua)) can significantly reduce unwanted frizz. Moreover, it offers curl retention benefits and minimizes static flyaway. Derived from corn starch, it is a natural minimal-frizz polymer that delivers truly multifunctional performance.
Two new formulation kits will also be launched at the show, including formulations specifically targeted at the Asian and Latin American consumer. The Asia Hot 10 Skin Care Special is a collection of formulations for the Asian consumer. From daily wear cosmetics offering moisturizing and whitening benefits to CC creams, this collection highlights the full outlook in Asian facial care as well revealing the Croda Group’s ingredient range and formulation expertise. The Latin America Essential Skin Care Hot 10 is an innovative series of formulations designed to meet local consumer needs and, simultaneously, provide the formulator and marketer the opportunity to create formulas satisfying attractive market trends within Latin America. Developed by a global team, this collection highlights Croda’s formulating expertise with a range of formulations from daily use BB cream to a post-shaving gel-cream for men.
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