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Cosmetic Peptides and Consumer Communication: A Q&A with Lipotec's Cristina Carreño, PhD
By: Katie Anderson
Posted: May 24, 2013
page 2 of 2
C&T: What was one of the most novel peptide breakthroughs in the cosmetic industry?
CC: Argireline hexapeptide [INCI: Acetyl Hexapeptide-8] was a breakthrough peptide in that it attenuates the appearance of expression wrinkles with a similar in vitro mechanism of action to Botulinum neurotoxin. The concept broke the market when it was introduced and still sells well 10 years later.
C&T: What are challenges in the peptide market?
CC: It is difficult to bring novel peptides to the market, that is why R&D is so important. You can have amazing science, but you have to be able to communicate it to the consumer, which is sometimes difficult.
C&T: How can suppliers and manufacturers better communicate ingredient science to the consumer?
CC: Consumers look for appealing claims substantiated by science. It helps for this communication to be visual; for example, videos that tell the story behind the science. Also, explanations of the science in magazines can be helpful, but the level of science has to be adapted accordingly to teach the consumers what is happening in the skin when they use the product. Consumers have to learn the technology, so any educational tools supporting skin science understanding aids this explanation.
C&T: What is on the horizon for Lipotec and the peptide market?
CC: New peptides will counteract and delay the signs of aging. The reception on our Juvefoxo hexapeptide [Proposed INCI: Acetyl Hexapeptide-50] has been great so far. It can delay senescence in aged cells. We are also working on biotechnology from a marine origin. We had our first launch in this category several years ago [Antarcticine glycoprotein (INCI: Pseudoalteromonas Ferment Extract], and we expect to expand our portfolio of ingredients of this nature in the following years.