Sea Buckthorn in Personal Care

Posted: January 15, 2007

Sea Buckthorn is a plant with small orange berries that can be found in the mountainous areas of Russia and China, as well as in more and more personal care products.

The plant prevents soil erosion, while the berries historically have been used in juices, pies and jams, as well as medicines. Aubrey Organics was one of the first companies to use sea buckthorn in skin care. Back in 1999, the use of sea buckthorn as a cosmetic ingredient was rare. Based upon its initial innovation, Aubrey Organics developed an entire range of sea buckthorn skin care products in 1999. Fast-forwarding seven years, the use of sea buckthorn in personal care products has increased drastically. The Mintel Global New Products Database (GNPD), along with Cosmetic Research, shows that the ingredient is now being used in many cosmetic products including skin care, hair care, deodorants and bath products.

One reason for the increase in sea buckthorn use is the recent upswing of consumers who are interested in natural products. This boom has inevitably led to an increased demand for innovative natural products in the personal care category. The search for natural antioxidants brought researchers to sea buckthorn since it high in vitamin C. Sea buckthorn has been described as rejuvenating and restorative, with reported antiaging benefits.

L'Òme Selon Durance En Provence Déodorant a l'Extrait d'Angousier is a deodorant incorporating sea buckthorn extract that recently was launched in France. Sea buckthorn was chosen for use in this product because the berries are reportedly rich in vitamins, minerals and fatty acids, and they are protective, regenerative and serve as antioxidants.

Laverana also has touted the benefits of sea buckthorn. Lavera Body Spa’s new range features an orange and sea buckthorn variety. This product is described as vegan, free from SLS and parabens, and made from certified organic ingredients. This shower and bath gel provides a means to relax guilt-free because it is vegan and not tested on animals.