Acetyl hexapeptide-3, a synthetically derived peptide, is touted for its wrinkle relaxing ability. This peptide is said to prevent wrinkles by limiting facial muscle contractions. Consumers looking for alternatives to cosmetic surgery can now find dozens of skin care and makeup products using acetyl hexapeptide-3 for just that purpose. The Mintel Global New Products Database (GNPD) shows an increasing number of products using acetyl hexapeptide-3 around the world.
Revlon has introduced Botufit Eye Cream in New Zealand, a product that includes acetyl hexapeptide-3. When applied daily, the eye cream is said to strengthen the skin and re-outline the eye contours.
Another new product that is making a splash utilizing acetyl hexapeptide-3 is the Rival De Loop Revolution AR Premium Anti-Wrinkle Cream. Launched in Germany, the product claims to fight wrinkles caused by laughing, twinkling, and frowning.
Acetyl hexapeptide-3 is also being found in several color cosmetics. Elizabeth Arden has recently launched Ceramide Plump Perfect in South Africa. This line, endorsed by Catherine Zeta-Jones, has been a product of interest in many other countries as well. The use of the peptide helps the product to diminish lines and visible signs of aging. The makeup product also contains SPF 15.
Another interesting example of a product that uses acetyl hexapeptide-3 is Estee Lauder Perfectionist Correcting Concentrate for Deeper Facial Lines and Wrinkles. Found on shelves in Japan, this pencil-like product is designed to be used on problem areas around the eyes, forehead, and in between the brows. It is said to camouflage wrinkles by controlling the way the light reflects on the skin.
The Mintel Cosmetic Research database, a subsidiary of Mintel GNPD, has seen several innovative new products in the United States that are using acetyl hexapeptide-3. Many premium products that aim to combat fine lines and wrinkles list it as an active ingredient. Research also points to an increased trend of the ingredient’s usage in male-focused skincare products.
Another unique new product launched in the US is the AVA MD Extreme Specialist Replenishment Complex. Developed by a dermatologist, this product contains acetyl hexapeptide-3 and works to repair skin damage. It is said to leave the skin clear, clean, soft, and luminous.
Dermatologists are not the only ones developing antiaging products using acetyl hexapeptide-3. The new (true)Promise…Uplifted!!! Cream was launched and developed in the United States by a makeup artist. The cream is said to instantly smooth away fine, surface lines, while protecting the skin against further damage.
One of the most heavily publicized launches this season has been the Victoria’s Secret Very Sexy collection. The US-launched Very Sexy Fluid Concealer, containing acetyl hexapeptide-3, can be used to soften fine lines, diminish under eye circles, and hide blemishes and other imperfections.
Men in the United States looking for products with acetyl hexapeptide-3 need look no further than Menscience Anti-Aging Formula. For those men who wish to compete in a younger work environment, this product claims to improve the appearance of fine lines and visibly revitalize skin tone and texture.
The Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. The Mintel Cosmetic Research Database tracks mass market and luxury cosmetic innovations in France and the United States. For additional information regarding either Mintel GNPD or Mintel Cosmetic Research, visit www.gnpd.com or call Mintel International at 312-932-0600.