Yuzu Brightens Skin Care

By: Nica Lewis, Mintel

Posted: February 23, 2009

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Some brands are capitalizing on yuzu’s bathing heritage to move the ingredient into face cleansing products. Yves Saint Laurent focuses on yuzu’s energizing and tonic properties with its new 3 in 1 Cleansing Water. This product removes makeup, cleanses and tones. It is formulated with yuzu peel extract and African whitewood bark extract, which has antibacterial properties. It claims to refine and improve the quality of the skin, providing an intense energizing sensation.

Another cleansing product with yuzu is Mon Soin du Visage Yuzu Cold Oil. This makeup remover makes the most of the yuzu fruit’s properties. It claims yuzu stimulates lymph circulation while hydrating the epidermis and regulating sebum production. According to the creators of this niche Parisian spa brand, vitamin C and yuzu pectin contain natural saccharine said to revitalize capillary vessels, diminish pigmentation marks and wrinkles and brighten complexions. The yuzu scent reportedly helps concentration and lifts spirits in the morning while allowing for relaxation in the evening.

Within skin care, yuzu is included in face, eye and body care launches. One of the newer face creams is Kao’s Oriena Ne no Megumi (Blessing of the Root). This moisturising cream is based on six kinds of root extracts, as well as extracts of tree peony and yuzu and Japanese cypress. It claims to deliver moisture to plump the skin and leave it radiant.

Mintel highlighted the growth of yuzu in food and cocktails in 2006. Since then it appears to be following in the path of other zingy flavors like ginger and lemongrass by crossing over to beauty. While yuzu is established in Japanese cosmetic brands, it is yet to be exploited fully in Western beauty products. Yuzu offers strong potential to enhance radiance and brightening claims. It also provides opportunity as a refreshing, lifting and relaxing active in spa treatments and products.

The Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. The Mintel Cosmetic Research Database tracks mass market and luxury cosmetic innovations in France and the United States. For additional information regarding either Mintel GNPD or Mintel Cosmetic Research, visit www.gnpd.com or call Mintel at 1-312-932-0600.