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Peruvian Maca Takes Root in Skin Care
Posted: January 27, 2009
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Maca root’s association with virility makes it a fitting ingredient for a men’s grooming range. As noted above, in fall 2008, The Body Shop released a range of skin care, deodorants and shaving products for men named after maca root. The Maca Root Energetic Face Protector with SPF 15 is described as a “dynamic defender” with energizing maca root and moisturizing Brazil nut oil from Peru and Guatemalan aloe vera.
YESforLOV is a range of products for sensual well-being that associates pleasure with skin. It includes skin care, protection and intimate games. While maca is not included in the skin care products, it is featured in the Libido-Vitamins, a dietary supplement designed to act on libidinal energy and the well-being of the sexual organ tissues. It is formulated with natural extracts of maca, ginseng, damiana, guarana, cinnamon and L-arginine, and claims to be dosed to regenerate, stimulate and heighten sexual energy.
Unlike many ingredients—especially superfruits—that traditionally move from food and beverage to beauty, maca root crossed almost directly from health care to personal care. Its use is limited in the food and beverage category. Mintel’s Global New Products Database (GNPD) reveals that it has appeared in fewer than 10 launches in the past five years, mostly in energy drinks and snacks in the United States.
The emergence of maca in skin care echoes Mintel’s findings that the beauty category is looking beyond superfruits to lesser-known natural ingredients with health benefits. Actives claiming to boost energy, cell longevity or immunity are ripe for growth as the beauty food trend develops.
-Nica Lewis, Mintel Beauty Innovation