Naolys Introduces Anti-aging Active Derived from Rutin and Hibiscus

Jul 9, 2013 | Contact Author | By: Katie Anderson
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Title: Naolys Introduces Anti-aging Active Derived from Rutin and Hibiscus
  • Article

Naolys has introduced an anti-aging plant cell complex comprising an active cell of "bluebird" hibiscus and a rutin molecule from Japanese knotweed. Power Extension [HSB+R] (INCI: Hibiscus Syriacus Leaf Cell Extract (and) Rutin) restimulates cell metabolism that decreases with age while reducing natural and induced oxidation.

For the development of this product, the company created an new plant cell complex. The objective was to use the plant cell as a natural vector and to merge two natural, complementary sources of activity. This plant cell complex is composed of an active cell of “Bluebird” hibiscus, a recent ornamental hybrid species (Hibiscus syriacus) into which a rutin molecule extracted from Japanese knotweed has been introduced. It is a 100% plant active ingredient, made from a cell created by Naolys biotechnology and a rutin molecule, a well-known naturally occurring bioflavonoid. This enriched plant cell increases the bioavailability of all the active molecules in the cell.

The proteasome, a macro-molecular complex that assembles proteolytic activities, located in the nucleus and cytoplasm of cells, is responsible for cleaning the cell and breaking down oxidized, modified obsolete proteins. But with aging, its action slows down. At the same time, it has been proven that cell respiration decreases with aging. Power Extension (HSB+R) increases the activity of the proteasome and cell respiration, thereby maintaining cell metabolism at an optimum level.

The complex also decreases the damage induced by cell oxidation by decreasing the creation of free radicals. It was also found to decrease deep and superficial wrinkles on the face, especially crow's feet.

The complex is recommended for anti-aging and energizing serums, daily skin care, makeup or intensive treatment skin care for prevention or repair (after sun or after surgery).