At in-cosmetics 2013, BASF Personal Care will introduce a new UV filter, a multifunctional styling agent, a renewable microemulsion, natural platelets for mineral makeup, a sea extract for under-eye and formulation concepts for anti-aging and diverse daily activities.
Sunscreen manufacturers in Europe can currently choose from a variety of UV filters with different absorbance profiles: e.g. UVB, UVA or broad-spectrum. However, until now, there was a protection gap in the UVAII range that could not be covered with the UV filters available. With the launch of its new broad-spectrum UV filter that covers the UVB and the UVAII range from 290 to over 340 nm, BASF will now close this gap.
An innovative ingredient that provides an all-in-one solution for hair styling gels, creams and waxes will also be launched at the show. It offers high performance styling and long-lasting curl retention while providing a smooth, crystal-clear gel base. The portfolio will also include a new, environmentally compatible conditioner compound that responds perfectly to the demand for strong hair care products based on natural substances.
A micro-emulsion that is derived exclusively from renewable raw materials will be displayed. It adds very finely dispersed oil to body cleansing products. The oil then remains on the skin after washing, supporting the skin’s natural protection and leaving a soft and smooth feel. Its mildness and nurturing properties make the microemulsion ideally suited for use in sensitive skin products.
BASF will also launch a new range of natural mica-titanium dioxide-iron oxide platelets with high color saturation from the skin tone spectrum to fulfill the mineral makeup and natural foundation trend. Easy to disperse, with a silky feel and good skin adherence, these pearls will play a role in BB/CC formulations and sun-kissed powders.
Among the cosmetic actives that will be displayed, Beauty Creations will introduce a sea vegetal extract that visibly improves the under-eye area in a comprehensive manner while reducing dark circles and smoothing out fine lines.
As part of the second level unveiling of the company's Care Creations brand, BASF will unveil a new formulation concept that goes beyond looking at consumers’ demands from a bird’s eye view. People around the world are characterized by their diverse lives, whether their culture, environment, interests or even opportunities. Each person plays many roles throughout the day, whether going to work, taking care of their children, going out for dinner, enjoying a hobby or learning a new skill. By discovering the stories of real people, BASF understands their multifaceted daily needs, which is paramount to the success of their cosmetic products. BASF’s new concept is filled with different cosmetic products that have been inspired by people’s diverse daily lives.
Looking young, attractive and healthy is becoming increasingly important to people of all ages. However, the aging process varies considerably among individuals, depending on factors such as lifestyle, environmental influences and genetic predisposition. Furthermore, everyone’s skin is unique: its individual demands vary from one person to the next, regardless of age. That is why BASF has developed a skin care concept that comprises well-designed sets of formulations that focus on fundamental anti-aging measures–prevention, maintenance and correction.