Formulating Ayurvedic

Aug 1, 2008 | Contact Author | By: Emily Keats, Editorial Intern, Cosmetics & Toiletries magazine
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Title: Formulating Ayurvedic
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As the movement for environmentally friendly personal care continues to advance, an ancient approach to well-being has resurfaced with perfect timing. Ayurveda is a holistic health care philosophy that emphasizes a balance in mind, body and soul. The word ayurveda is part of the Sanskrit language that translates as “the science of life.” While consumers continue to seek eco-friendly routes in health and hygiene, this archaic science may be just what formulators need to (literally) spice up formulations.

According to Sonia Boba of Alcanz International LLC, the distributor of ayurvedic line Kama Ayurveda, ayurveda is a “holistic principle to living—the whole idea is to ensure the body is naturally in sync with nature and that the body and mind are well.”

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