50+ Formulating, Asian Innovation, Water and More at in-cosmetics 2013

By: Imogen Matthews

Posted: March 11, 2013

The Marketing Trends presentations at in-cosmetics will discuss key industry issues such as the role of water in the cosmetic industry, beauty products and the environment, new product innovation from Asia, how older consumers are an overlooked demographic and what to expect in future new product development. This article will take a brief look at those key issues, which will be discussed more in-depth at the show.

These days, no conference would be complete without an examination of how the global cosmetics industry is adapting to unstable world economic conditions. Irina Barbalova, head of global beauty and personal care research at Euromonitor International, will provide recommendations to beauty companies gearing up for yet another challenging year of economic uncertainty. She will advise companies how to offer the right mix of quality and value. On the one hand, they should offer upscale targeted solutions with technically advanced formulations, while developing products with a one-size-fits-all approach for more money-conscious consumers.

Water Strategies

The theme of this year’s in-focus feature is H₂0 and includes two round table discussions with leading industry experts from companies including L’Oreal, P&G, Afnor and Quantis. Water has become the indicator to watch for sustainability, meaning that industry players will be driven to engage in a new way of thinking when designing, manufacturing and selling their products. New perspectives in skin care innovation will identify untapped territories in skin biology and identify new innovation routes. An understanding of water bio-dynamics will open exciting new perspectives in skin care innovation.

Mintel will look more closely at the role of water in beauty trends and innovation, reviewing the latest trends, product innovations and market developments. According to Jacques Sebag, owner of Re-Source!, the water used in personal care formulas is usually demineralized, which tends to be dull and insipid. He advocates the use of vital water, such as mineral waters from thermal spas, which some have been using to treat skin conditions such as eczema, psoriasis and burns since the beginning of the 20th century.

Mintel will use examples from global new products databases (GNPD), showing products formulated with interesting water sources, such as glaciers and lagoons, mix-it-yourself products that require the addition of water and the latest beauty drinks and products that promote reduced water consumption.

Innovation in Asia