Superfruit Concentrates for Skin and Hair Care

December 7, 2009 | Contact Author | By: Katie Schaefer
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Symrise has launched fruit concentrates for skin and hair care. The company has expanded its Actipone product line to include superfruits such as acerola, cranberry and pomegranate. In skin and hair care, these fruits serve as antioxidants and are said to bind free radicals to help prevent premature skin aging.

After launching flavorings for near water drinks and juices, the company decided to apply the nutritional value of fruits to cosmetics. The company now offers Actipone Superfruit, a range of fruit concentrates that can be used in skin and hair care products such as shampoos and body lotions.

The concentrate range includes goji berries, chokeberries (aronia) pomegranate, blueberries, black currants, camu camu and cranberries.

“Superfruits’ excellent characteristics and their stunning success in the food and beverage sector are convincing arguments for integrating them into skin and hair care products. Consumers know about superfruits’ positive effects and will also appreciate them in cosmetic products,” commented Joachim Röding, PhD, senior vice president of life essentials and global head of cosmetic ingredients at Symrise.