In Sight: Water from the Outside-in

By: Katie Schaefer, Cosmetics & Toiletries

Posted: March 2, 2007, from the March 2007 issue of Cosmetics & Toiletries.

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“The water droplets are broken up into such fine particles that the skin absorbs the water more readily,” said Aultman. This element claimed to allow better hydration of the skin in comparison to directly applying water to the face.

In addition to better hydration, smaller water particles reportedly allowed the product to branch into different applications,such as powdered makeup sealant. “The nozzle’s ability to break apart the water molecules allows for powdered products to adhere to the skin. Rather than looking chalky, makeup looks more natural, and because it is a fine mist, the makeup does not run,” said Aultman.

The products are recommended for quick hydration in hot or dry climates, restoring skin’s pH balance, after-treatment for dermatological procedures and as a partner to cleansers.

As far as hydration goes, Aultman maintains that the product line is not a replacement for moisturizer, but rather a way to hydrate the skin before moisturizer seals the hydration in. She hopes this multi-tasking product will become a personal care “staple,” but acknowledges there are other important uses of water in the body. “When it comes to water, you need to be hydrated inside and out.”