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In Sight: Water from the Outside-in
By: Katie Schaefer, Cosmetics & Toiletries
Posted: March 2, 2007, from the March 2007 issue of Cosmetics & Toiletries.
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“I thought it was great to have a hydrating spray and not to worry about fragrance, preservatives or additives, which can irritate dry or sensitive skin,” said Aultman. But isolating water as the single ingredient in her product line, apart from the propellant nitrogen, was not pure enough for Aultman. To ensure her product line offered the purest water she turned to the pharmaceutical industry.
“One [trait] that makes our atomizers different from other water atomizers is that we use sterilized water. We have removed minerals and metals in a way that exceeds US Food and Drug Administration standards for purified water,” said Aultman
According to Aultman, the water used in her company’s products is sterilized using light to irradiate it. This process also is used by manufacturers of water for prescription drugs. Sterilized water reportedly has a longer shelf-life and is suitable for all ages and skin types.
The delivery of the atomized water was a subject of great focus by Aultman. Firstly, the water should be delivered in a fine mist; secondly, the packaging should be tamper-free to avoid contamination and the spread of bacteria.
To deliver the water in an aerosol form, Aultman located the manufacturer of a spray mechanism in France that could deliver the water in small particles. During her search for package delivery, Aultman discovered a key element to her product’s efficacy.