Pomegranate Abounds in Personal Care Launches

Posted: October 20, 2008

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Rodial Boob Job claims to increase bust size and naturally plump the décolleté area by blocking fat cells. It is said to provide an instant lifting, firming effect. This product is based on a natural phytosterol derived from an Asian root, and is also formulated with myrrh resin to increase the number of fat cells and enhance fat storage in the bust area. The paraben-free product features pomegranate ellagic tannin cell protection, which is said to have natural antiaging, firming and collagen-boosting properties.

In line with the trend for highlighting the provenance of natural ingredients, Molton Brown specifies the origin of the pomegranate in its Rosé Granati Soothing Hand Lotion. The Moroccan rosé granati pomegranate is blended with essential oils of ginger, black pepper and cardamom to hydrate and protect the skin.

*In Greek mythology, Hades, the god of the underworld, is said to have tricked Persephone into eating pomegranate seeds so that she would return to his kingdom during the winter months. October is also a time when the last of the season’s pomegranates appear.

-Nica Lewis, Mintel

The Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. The Mintel Beauty Innovation service tracks mass-market and luxury cosmetic innovations in the US, France, the UK and Japan. For additional information regarding either Mintel GNPD or Mintel Beauty Innovation, visit www.gnpd.com or call Mintel International at 1-312-932-0600.