Application/Category:
Need Training?
Build a solid foundation in science, formulation and product development—find out more!
Most Popular in:
Skin Care
Compass: Perception is Reality: Isn’t it?
By: Laurie DiBerardino, Cosmetics & Toiletries magazine
Posted: March 31, 2006, from the April 2006 issue of Cosmetics & Toiletries.
Lean, mean and stealth, the concept of sensorial consumer preference soon will be as ubiquitous as thickening mascaras. The great “spinners” in this sophisticated personal care market, looking for the new edge, grasped onto the body-wellness-mind connection wholeheartedly.
A plethora of potions and elixirs glut shelves. In summary, mind claims are valid, but only on those who believe. I hope you find this issue stimulating and informative as always.
