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Well-being in Personal Care: An Interview with Meyer Rosen
Posted: January 16, 2008
Wellness is a concept from ancient times that has for years been reflected in spa market. The concept of wellness has also translated into cosmetics and personal care, oftentimes through “accompanying” fragrances designed to elicit an emotional response of relaxation. However, the psychological study of wellness and other emotions has taken a scientific turn as the R&D side of personal care looks to find ways to measure consumer response to products and capitalize on that response.
Relaxation, energizing, even “happiness-promoting” materials have been studied and current products available on the market have been designed to incorporate such materials—backed by some form of scientific evidence supporting claims for these effects.
So where is the cosmetics R&D industry at in delving into the psyche of consumers to develop and deliver “feel-good” products to consumers? Meyer Rosen, chief scientific advisor for Health and Beauty America’s spring conference, shares some of his thoughts on well-being in the personal care industry.
“Many [companies in the industry] are attacking the main issues of cosmeceuticals, nutraceuticals, beauty from within, antiaging vs. aging, botanicals, renewables, organics, etc., all from different angles,” Rosen told C&T magazine. “But it one word can be used to describe all these things in an overall sense–well-being.” He added that no matter which approach or sub-category a company is in, they are all after a sense of well-being.
By making a consumer look younger, for example, it makes the consumer feel better about themselves, thus providing a sense of well-being. And in order to provide such an effect, aging itself must be better understood. “In order to understand what is happening in aging skin, we have to understand aging—and you don’t understand it by looking at pictures of the skin, you have to understand the biochemistry of the skin,” said Rosen. “We haven’t done that as an industry because it used to be someone else’s job. [However], now [cosmetic] companies are beginning to hire people in, and going out to universities, who understand aging and biochemistry.”