Shiseido brand Bare Escentuals has added a night serum to its BareMinerals line that is said to boost cell turnover and add antioxidant protection with a mineral-containing soil complex. Active Cell Renewal Night Serum contains the company's ActiveSoil Complex, a combination of macro and micro minerals such as calcium, magnesium, potassium, iron and zinc isolated from "virgin soil" and reduced into a golden powder. In addition to its cell turnover boost, the complex is said to have an antioxidant capacity greater than blueberries and pomegranates. It also reportedly acts as a delivery system to help other ingredients be more effective.
According to the company, human cells have a Clock gene that regulates cellular renewal, and these cells are said to be most active at night. In addition to the complex mentioned above, the serum also contains a blend of moisturizing ingredients.
Ingredients: Water (aqua), Butylene Glycol, Propanediol, Glycerin, Xylitol, Saccharomyces/Xylinum/Black Tea Ferment, Glycyl Glycine, Methyl Gluceth-10, 3-O-Ethyl Ascorbic Acid, Soil Minerals, Soil Minerals/Syringa Vulgaris (Lilac) Leaf Cell Culture Extract, Palmitoyl Tripeptide-5, Zizyphus Jujuba Seed, Phytoecdysteroids Extract, Maltodextrin, PPG-13-Decyltetradeceth-24, Ethylhexylglycerin, Ammonium Acryloyldimethyltaurate/VP Copolymer, PEG/PPG-14/7 Dimethyl Ether, Potassium Sorbate, Sodium Benzoate, Trisodium EDTA, Lavandula Hybrida Oil, Limonene, Citric Acid, Citrus Aurantium Dulcis (Orange) Fruit Extract, Tocopherol, Citronellol, Geraniol, Phenoxyethanol, Xanthan Gum.