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In Sight: Water from the Inside-out
By: Katie Schaefer, Cosmetics & Toiletries
Posted: April 2, 2007, from the April 2007 issue of Cosmetics & Toiletries.
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As a nutraceutical company, BORBA does not fit into either the personal care industry or the food industry. Rather, it is considered a functional food. It must, therefore, be go above and beyond claim substantiations and studies before products can be released to the market place. Although the cosmetic industry does not regulate nutraceutical products, the food industry does. BORBA must comply with all US Food and Drug Administration (FDA) regulations. “We have to tap into three different industries every time we put out the product. Then we do safety tests,” said Borba.
Skin Balance Water, according to Borba, is more effective at delivering skin care ingredients than traditional supplements. The reason is bio-availability. Borba added, “Traditional supplements have to go through a complicated dissemination process in your system and then travel through the appropriate channel in your body. BORBA, as soon as it’s absorbed into the system, just by touching your tongue etc., is absorbed through the bloodstream to provide head to toe skin care benefits.”